East Midlands Cyber Security Cluster

Building the brand of East Midlands Cyber Security Cluster

SITUATION.

EMCSC is a community interest company which is part of a major national network.

Its mission is to raise awareness of effective cyber security and promote careers in the industry.

INTERVENTION.

1284 was asked to help raise the profile of EMCSC among business and potential partners within the East Midlands region.

Having been founded only six months before, it had no brand and limited footprint on social media.

1284 prepared a communications strategy and project managed creation of a new brand and guidelines.

We then used the agreed strategy to write SEO content for a focussed brochure website.

Once live, we commenced a LinkedIn campaign to funnel B2B interest into attendance at EMCSC events, as well as providing press releases and ghostwriting support for thought leadership opportunities.

This was underpinned by building relationships with comms teams at regional and national partner agencies.

Pictures by Jason Senior for East Midlands Cyber Security Cluster.

OUTCOME.

1

Brand and brand guidelines developed

1

New brochure website built and launched to budget

2

Appearances on BBC TV news in first three months

62%

Increase in LinkedIn followers in first three months

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