Hive Composites

Forming a 90-second narrative for an advanced manufacturer

SITUATION.

Hive Composites specialises in the design, development, testing, and certification of advanced composite materials and products.

It provides world class solutions in industries in industries ranging from aerospace, automotive, and infrastucture through to hydrogen and wind energy.

Hive exhibited at JEC World 2025 - the industry-leading international trade show in Paris that attracts more than 45,000 delegates from 100+ countries.

Hive's directors needed a simple message to catch the eye of passing delegates.

INTERVENTION.

1284 took a technical industry service pack and created a highly visual narrative.

Punchy words were combined with strong images and clean design to existing brand guidelines.

It created a clear, eye-catching value proposition that summarised the Hive service offer at a glance.

The content was contained in a 4K video which was delivered to deadline for easy upload via memory stick to trade show screens.

The looping visual intro achieved its goal of funnelling footfall into conversations with team members on the stand.

1284 was quickly re-commissioned to provide a further video. This was used to promote Hive's tooling offer after it was invited to present at the UK base of a global aerospace engineering company.

Pictures by Hive and JEC World.

OUTCOME.

150+

Focussed conversations at the Hive trade stand

30+

Warm leads generated with delegates around the world

10

Follow-up meetings booked within one week

1

Additional narrative video commissioned

The Chartered Institute of Public Relations LogoFSB Logo

1284 NEWSLETTER

SHARPEN YOUR COMMS GAME.

Our monthly newsletter is an easy read. It offers you a five minute glimpse into everything comms - from how journalists operate to why certain metrics are a waste of your time.

By signing up, you agreeing to receive email marketing communications from 1284.

Thank you!

Our monthly newsletter will keep you informed about East Midlands media and innovation.
Oops! Something went wrong while submitting the form.