1284 developed Innovative Leicestershire.
The brand has a unique identity - underpinned by brand guidelines and tone of voice - to speak across an ecosystem ranging from social entrepreneurs to university spinouts.
This gave the Innovation Board something to start communicating on a national level, with 1284 leading a string of multi-agency strategic comms projects.
This included building the region’s innovation work through the LEP Network, Innovate UK, an overhauled Innovation Festival and more.
Pictures by Will Johnston for Innovative Leicestershire.
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