Michael Smith Switchgear

Championing sustainability at a carbon neutral manufacturer

SITUATION.

Michael Smith Switchgear is a multi award-winning manufacturer of low voltage switchgear assemblies.

Over the course of a decade of investment and innovation, it has progressed to carbon neutral manufacturing.

INTERVENTION.

1284 first promoted MSSL when it was named as a Government case study at COP26 in recognition of its work on tackling climate change as a small business.

We subsequently worked with its leadership team which included an SEO strategy that took MSSL to the top of organic search on target keywords.

This was supported by an effective and optimised website which was also highly efficient - slashing energy use  while transforming load times.

Work was also done to build MSSL’s thought leadership around sustainability and other core interests, with tactical outputs including speechwriting and trade articles.

Pictures by Beth Walsh for Michael Smith Switchgear.

OUTCOME.

1

Successful bid for sustainability grant funding

136%

Increase in keyword search visibility

100s

Mentions in news, B2B, and trade media

80%

Reduction in page weight on website

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