Rykneld Homes

Profiling best practice at a leading social housing provider

SITUATION.

Rykneld Homes manages around 7,600 publicly-owned properties in North East Derbyshire.

It also owns 140 homes of its own as a Registered Provider of Social Housing.

It is one of the largest employers in its area.

INTERVENTION.

Rykneld Homes has high customer satisfaction and a strong relationship with its accountable body, North East Derbyshire District Council.

It wanted to build on this, amplifying its work with partners on delivery of safe, affordable, and  sustainable homes.

1284 was commissioned to  provide corporate communications and PR support.

We worked with officers to  develop a strategic comms plan. This aligned with a fresh Business Plan which  we helped edit and design.

We then delivered a  series of tactical interventions.

The purpose of these was to develop  consistent B2B message and brand collateral which could be utilised across  all available platforms, projects, and stakeholder contact points.

This was  achieved through development of internal comms collateral including impact reporting, slide decks, and social media campaigns.

1284 also established  local and trade media relations to support increased thought leadership.

Pictures by Beth Walsh for Rykneld Homes.

OUTCOME.

1

Business Plan edited and designed

1

National housing industry award won

1

Set of brand guidelines codified

79

Media mentions in first year

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