HQ Recording

Business positioning for a creative social enterprise

SITUATION.

HQ Recording provides studio space in central Leicester for artists from across the East Midlands region. HQ CAN CIC works with a host of stakeholders on engagement projects with local musicians.

INTERVENTION.

1284 was invited to write,design, and edit a professional B2B brochure for HQ Recording which could be used to promote its offer to a more corporate audience.

This was completed and delivered through 1284START, providing the CIC with an accessible way to gain high quality marketing collateral.

Content gathered for the brochure was then reused for a nomination in the Leicestershire Innovation Awards, which was attended by the CEO of Innovate UK. HQ won the prize for Innovation in the Creative Sector.

1284 then supported with an event organised to launch the brochure as part of a local business festival. It sold out and successfully pulled new supporters into the studio.

Pictures by HQ Familia.

OUTCOME.

Professional B2B brochure for use across print and digital

1

Award winner inrecognition of the work of the CIV

50+

Guests at a sold out event for a regional business festival

100s

Copies of brochure distributed via print and flipbook

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