1284 Account Director Amy Orton has gained Chartered PR Practitioner status.

She gained the recognition - the highest standard that can be achieved in the public relations profession - after completing an intensive assessment day.

It means Amy joins a community of only 500 Chartered PR Practitioners throughout the UK. You can view the CIPR register here.

The Chartered Institute of Public Relations (CIPR) describes Chartered status as “demonstrating breadth of experience, strategic and leadership capabilities, and a commitment to ethical practice”.

It adds that is should be viewed as a “badge of professionalism that clients and the public understand and trust”.

Amy, who can now use Chart.PR as a post-nominal designation, started with 1284 on March 6. 

She was assessed just 18 days later during a day spent with fellow PR professionals discussing strategy, leadership and ethics in communications.

Her contribution and performance was then evaluated by industry leaders.

Amy said: “I’m really pleased to have passed the assessment day, especially sitting it so soon after starting with 1284.

“George was really keen for me to join him on the list of Chartered Practitioners as it is another way for us to demonstrate our focus on delivering high quality PR, comms, and strategy.

“I’m looking forward to making the most of my membership of the CIPR and developing my skills further.”

1284 founder George Oliver Chart.PR MCIPR CMgr MCMI was himself awarded Chartered Practitioner status a year ago.

The firm went on to win a Silver Award at the CIPR’s PRide Awards for the Midlands Independent Practitioner of the Year.

George said: “Amy has made a fast start at 1284 - her successful application for Chartered status at the end of her third week in role shows what an asset she will be both 1284 and our clients.”