NEWS

1284 launches comms package for charity PR

Lauren Cropper

19

November

2024

2

min read

1284 Communications has unveiled a new service package designed specifically for social entrepreneurs, nonprofits, and charities.

Community Impact is a tailored communications solution designed to enhance your public profile, attract donors, and effectively communicate your mission and impact.

The package is structured for nonprofits and charities with a turnover of £1-3m - a challenging growth period for nonprofits as they navigate the £2m income threshold.

George Oliver, CEO of 1284 Communications, said: "Nonprofits and charities face unique challenges in communicating their value and impact.

“I know from my own experience that applying an entrepreneurial lens to the narrative helps nonprofits step up a level and grow their impact."

Business solution

Community Impact is the fourth addition to 1284's suite of specialised service packages. It comes following the successful launches of packages for high-growth businesses (Innovation Ignition), established mid-corporates (Growth Accelerator) and local authorities (Public Prosperity).

"We wanted East Midlands charities to have access to a solution which combines expertise in media leadership, business school theory, and storytelling,” added George.

“In combining the three, growing charities and nonprofits can shape messages in a businesslike way, ensuring that your communications directly support Business Plan objectives."

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Tailored services

The Community Impact package offers a range of services, selected to meet your specific needs. Potential components of the package include:

  • Comms consultancy for your leadership team
  • Strategic and crisis comms support
  • Impactful PR campaign planning
  • Professionalisation of outputs and impact reporting
  • Development of your narrative and network.

1284 Communications brings a wealth of experience in the nonprofit sector.

We are CIPR Chartered, Good Business Charter accredited, and Cyber Essentials certified,” said George.

"It means we might be viewed as slightly unusual in our industry in following a professional Code of Conduct and signing up to a recognised independent complaints procedure.

“Transparency and supply chain accountability matter to us."

Campaign outcomes

1284 has worked with a number of East Midlands charities, CICs, foundations, and social entrepreneurs on establishing and growing profile. 

Our approach focuses on authentic storytelling and media leadership. It helps nonprofits to effectively communicate their value and drive positive change within their communities. Examples include:

  • Corporate communications support at Menphys
  • Impact reporting for HQ CAN CIC
  • Interviewing and writing cases studies at Bodie Hodges Foundation
  • Helping Worth-It Positive Education CIC win £30,000
  • Brand development and copywriting for nCourage CIC

"Our background in regional news, networks, and commitment to social impact make us well positioned to support nonprofits” said George.

“We understand the nonprofit landscape in the East Midlands. Importantly, we understand the importance of clear, compelling communication in attracting donors - telling success stories, engaging volunteers, and showcasing the vital work that you do."

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