1284 Communications has announced the launch of a second new service package.

Public Prosperity provides a tailored G2B comms solution designed specifically for local governments and public sector organisations.

The comprehensive package supports public authorities around the Midlands which are aiming to build their business engagement.

The new package comes after the launch of 1284's Innovation Ignition package for high-growth businesses.

Public Prosperity is designed for authorities looking to promote regional economic development and design effective communication of public initiatives such as Local Plan consultation.

It is a tailored strategic communication consultancy package - custom built from 12 core 1284 services to meet the client’s specific needs.

George Oliver, Managing Director of 1284 Communications, said: "Local authorities are keen to engage with business and face particular challenges in communicating with complex networks of stakeholders.

“Our Public Prosperity package provides services ranging from media relations and press release writing through to impact reporting and the chairing of comms groups.

“Our background in regional news means we have experience of working with a host of district and unitary councils, plus other local authorities, throughout the Midlands and North of England.

“Meanwhile, our Chartered PR and Good Business Charter accreditations make us a reliable option for publicly-funded supply chains.”

Council comms support

1284 Communications provides 12 core services, several of which can be included in the Public Prosperity package. Examples of services used by our current clients include:

• Managing comms groups
• Measuring PR outcome data
• Stakeholder engagement
• Creation of narrative and messaging
• OASIS comms strategy
• Editing impact reports
• Writing columns and speeches
• Media relations.

Public Prosperity is ideal for public sector organisations looking to enhance community engagement, support economic initiatives, and improve internal communication efficiency. 

George, who is also a Non-Executive Director at East Midlands Chamber, added: “The 1284 approach is to act as the newsroom of our clients, providing diligent, agile, and transparent communications.

“The Public Prosperity package has been designed for local G2B campaigns and to drive effective comms outcomes between local government and business."

G2B campaign experience

1284 Communications has led a host of outsourced campaigns for local authorities in the East Midlands region. Recent examples include:

• Comms management for the Leicester and Leicestershire Enterprise Partnership
• Event and business growth programmes for the Business Gateway Growth Hub
• Comms group leadership for the East Midlands Create Growth programme
• Event promotion for Loughborough Town Deal’s business briefing
• Impact report design for Leicester and Leicestershire Enterprise Zones
• PR campaigns for Active Together
• Brand and narrative creation for Innovative Leicestershire
• Comms strategy for East Midlands Cyber Security Cluster
• Comms management for Rykneld Homes
• PR campaigns for Leicester and Leicestershire Careers Hub.