1284’s George Oliver and Amy Orton have had their professional accreditation renewed for another 12 months.

They have achieved the required target set by the Chartered Institute of Public Relations (CIPR) for continuing professional development.

As chartered practitioners, they had to pass an assessment day demonstrating the breadth of their experience, strategic and leadership capabilities, and commitment to ethical practice.

And as members of the CIPR they must evidence ongoing learning.

Members do this by gaining Continuing Professional Development (CPD) points.

Usually CIPR colleagues are asked to hit 60 points.

But in 2023, to mark the organisation’s 75th birthday, they were asked to go a step further and get 75.

Both 1284 managing director George and account director Amy exceeded the new target.

George, who founded Leicester PR agency 1284 in 2020, and Amy, who started in March 2023, are now accredited to the highest standards in UK public relations for another year.

“It is really important that PR agencies work to a professional level of competency and ethics, this award proves that we are doing that at 1284,” George said.

“Professional accreditation and chartered status are regarded as badges of trust in what is, after all, an industry with no barriers to entry.

“We want to demonstrate that we are prepared to work to a standard that is understood by colleagues, clients and the public.”

Quality public relations

The CIPR states that engaging with CPD demonstrates practitioners care about their career and their profession. 

CPD helps practitioners to learn new skills and proves to have reached a certain level of competence. 

PR executives gain CPD points in a variety of ways such as training, adding professional events, learning new skills and taking qualifications related to the industry. 

1284 provides award-winning public relations and corporate communications for innovative people and organisations throughout the East Midlands.