1284 has produced a free guide packed with tips to help businesses get started with their own Public Relations.

PR Essentials for New Businesses in the East Midlands is a 17-page introduction to PR and comms.

It sets out the basics of how to approach media, put together press releases, and form messages that resonate.

The guide also lists email addresses for 28 key East Midlands news outlets - as well as 23 local awards events for you to consider entering.

‍PR Essentials For New Businesses in the East Midlands will help to get your organisation in front of local news outlets.

1284 founder George Oliver said: "We have PR services for start-ups and for more established businesses and public sector organisations.

"But we were aware that some really early-stage businesses may yet to have reached the stage of paying for their comms - this guide will hopefully give them some ideas about how to get started doing their own."

George is a Chartered PR Practitioner. 1284 and its associates have decades of experience working in senior roles in regional media.